Sarah McGowan Dear

Archive for the ‘In the Hood’ Category

10 Questions – from me to you

In In the Hood on April 7, 2012 at 1:42 am

This week, we’re nearing the end of our Make Your Mark voting period and we couldn’t be more excited. Being that we’re on pins and needles to see which one of the great and worthy organizations we’ll be working with, we literally had to do something with all this anticipation. As creative collaborators, we decided to dig a little deeper into the city that brought us together. In addition to featuring some of our favorite collaborations to date, we asked each other 10 questions – about the things we know and love about Los Angeles. Enjoy!

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Introducing the Make Your Mark Finalists!

In Clients, In the Hood on March 26, 2012 at 4:04 pm

The MAKE YOUR MARK team is super excited to announce our incredible finalists! We love the fact that, corporately, they provide Angelenos and those beyond our city borders a wide array of services and opportunities as well as new ways to interact with others with compassion, creativity and openness. From today, March 26, to midnight on Monday, April 9, the finalists will campaign for the most likes on the MYM Facebook page. Be sure to visit our page and vote! [Scroll down to see the finalists here.]

The organization with the most likes wins a free rebranding package that includes a brand strategy, key messaging and logo system. It will also win a print package sponsored in part by the Silver Lake Chamber of Commerce. Some of you may be curious to know the value of branding (or re-branding, in this case) a non-profit organization, since words like “branding” and “identity” are so often thrown around in the for-profit sector. Branding is more than just a cool font or logo and it’s definitely not just for corporate entities: thoughtful, quality branding clearly communicates the core message and personality of an organization to its desired audience. Consider then how much more of an impact a local non-profit can have in the community if its brand strategy powerfully communicated its central philosophy and purpose, not to mention how empowered its staff and volunteers will feel in articuling the message. To read more about this, go to the blog post Countdown to MAKE YOUR MARK!

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Make Your Mark

In In the Hood on February 14, 2012 at 1:03 am

The Make Your Mark Team (Helen Kim and Sarah McGowan) | Broome St. General Store in Silver Lake | February 2012 | All content © The Think Farm & M+C

It’s hard to believe that it’s only been about a year since the fabulous Helen Kim of The Think Farm came into our lives. Mac and Helen have been grooving out incessantly ever since on some awesome collaborations for the Silver Lake Chamber of Commerce and a bunch of shared clients, but after all of our power meetings and big plans for other projects, we realized that it was high time we do something on our own, in our own way – which is full of love and magic and good vibes, of course.

As local businesswomen, we talk a lot about how hard we work to make the proverbial dent. What we always seem to come back to is our community. We volunteer, we offer services pro-bono when we can and we’re always looking for ways to deepen our experiences of what it means to be an Angelena. We love this city of angels – madly, deeply and with wild abandon. So when we put our heads together about what we could do to give back, the seed of a great idea was planted in what we now realize is a very fertile bed of limitless creativity (ok, with enough coffee). Read the rest of this entry »

Putting ’em Up

In Eat It, In the Hood on August 25, 2010 at 7:09 pm

Pickling Party | Mrs. Jones', South Pas. | August 2010 | All content © MAC+COB

We love ’em raw, now we love ’em pickled. In our constant search for all DIY-related food challenges, this one proved remarkably easy. Now if only we can pace ourselves and not pickle our own innards…(to be continued)

Love Is in the Air

In In the Hood, Uncategorized on August 21, 2010 at 12:00 am

Make It Funky Festival | Chinatown, Los Angeles | July 2010 | All content © MAC+COB

Mercury went retrograde this morning. So this is a gentle reminder to be kind to those you meet during this sketchtastic time and they will likely return the favor. We love you.


In Faces, In the Hood on February 28, 2010 at 6:42 am

Omar, Barber | Sweeney Todd's Barber Shop, Hollywood CA | Feb 9 | All content © MAC+COB

Running across OMAR was one of those unnerving things that gets under your skin and nags at you until you just can’t do anything but heed “the voice” – the one that tells you that you were an asshole for not bringing a camera with you when you left the house – the one that taunts you mercilessly with “you say you’re gonna come back some day and get this guy’s picture, but really, you won’t”.

Well, we proved the voice wrong. We went home, got the camera, came back and asked Omar if we could take his portrait.

He obliged, we were happy and the other guys in the shop no doubt ribbed him for being the day’s unassuming subject. Omar is one of the dapper barbers at Sweeney Todd’s Barber Shop, where they are serious about their scissors, service and pompadours.

Anthony Aquarius Mystery

In Faces, In the Hood on February 28, 2010 at 4:36 am

Anthony Aquarius Mystery | Farmer's Market, Echo Park CA | Feb 26 | All content © MAC+COB

In a word, dude is heavy. Meet ANTHONY AQUARIUS MYSTERY – a man so transformed by Jimmy’s music that he embodies every note he shreds on his guitar. Notice please that he, too, is left-handed like our guitar god great.

He is not however, that great at picking out astrological signs. He guessed that MAC was born in July, which is totally wrong, but nevertheless led to a brief discussion on Air Signs. (We think he might have been picking up on some super cosmic time-and-space shit since July is actually COB’s birth month – a big shout out to all you Cancer Dragons!)

You can catch Mr. Mystery playing with his tribute band all over town, or whenever he performs at the EPFM, on Fridays from 3-7pm in the municipal parking lot south of Sunset at Logan.