Tiffany Nesson, Super Fly Wardrobe Stylist

Artwork by The Think Farm | © 2012 Tiffany Nesson

We’re always excited when one of our clients launches a new website – it’s like breathing air crackling with electricity: so much anticipation, so much excitement, so many hairs standing on end! (And no, it’s not just the coffee talking.)

Mac worked with Tiffany to develop the basic concept for her site and articulate her unique brand essence by way of our Branding Exploration Exercise. Built around her personality, business practices and all the great visual referencing she provided for inspiration, Mac helped Tiffany qualify her process as a “methodology” to show the thoughtful steps she takes to help her clients realize their vision.

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You Down with PoP? Yeah You Know Me…

Cocktail napkins make very good charts | All content © 2012 MAC+COB

It seems like another lifetime when I worked in the non-profit sector running programs for at-risk youth. Even though it felt really good doing so much good, long hours, lots of coffee and more than occasional heartbreak were but par for the course.

On the days when it got really tough, my mentor and friend, Jo Ann Allen, always managed to have a few sparkling words of wisdom to quell the rising tide of exhaustion and exasperation. One of my favorite Jo Ann-isms has stuck with me all these years, proving true in so many situations: “Purity of Purpose” … just three little words that mean so much and continue to frame how I go about my work.