Sarah McGowan Dear

Archive for March, 2012|Monthly archive page

Introducing the Make Your Mark Finalists!

In Clients, In the Hood on March 26, 2012 at 4:04 pm

The MAKE YOUR MARK team is super excited to announce our incredible finalists! We love the fact that, corporately, they provide Angelenos and those beyond our city borders a wide array of services and opportunities as well as new ways to interact with others with compassion, creativity and openness. From today, March 26, to midnight on Monday, April 9, the finalists will campaign for the most likes on the MYM Facebook page. Be sure to visit our page and vote! [Scroll down to see the finalists here.]

The organization with the most likes wins a free rebranding package that includes a brand strategy, key messaging and logo system. It will also win a print package sponsored in part by the Silver Lake Chamber of Commerce. Some of you may be curious to know the value of branding (or re-branding, in this case) a non-profit organization, since words like “branding” and “identity” are so often thrown around in the for-profit sector. Branding is more than just a cool font or logo and it’s definitely not just for corporate entities: thoughtful, quality branding clearly communicates the core message and personality of an organization to its desired audience. Consider then how much more of an impact a local non-profit can have in the community if its brand strategy powerfully communicated its central philosophy and purpose, not to mention how empowered its staff and volunteers will feel in articuling the message. To read more about this, go to the blog post Countdown to MAKE YOUR MARK!

Read the rest of this entry »