Sarah McGowan Dear

Exploring New Horizons

In Clients on January 14, 2012 at 8:51 pm

Exploring New Horizons Outdoor Schools at Pigeon Point | Santa Cruz, CA | May 2011 | All content © MAC+COB

We’re thrilled to announce that the rebranding work we’ve been doing with the Santa Cruz-based Exploring New Horizons Outdoor Schools for the past year is LIVE!

When we initially met with Tracey Weiss, the Executive Director, we immediately recognized the enormous potential for their rebranding. Though the organization has a well-established reputation in the area for providing excellent outdoor education, their brand had not been updated since their founding in 1979. Affectionately described as “the chicken feet” logo by staff, Exploring New Horizons was poised for a brand new look and a whole lot of growth.

After intensive site visits to Pigeon Point (where one member of our team, who will remain nameless, wiped out unceremoniously in the tide pools), Loma Mar and Sempervirens, we facilitated a 3-hour brainstorming workshop with the Exploring New Horizons naturalists and staff up in the redwoods to develop the working list of concepts and descriptors that ultimately became the basis for our development of their new key messaging, tagline and image. We facilitated a half-day retreat for the Exploring New Horizons board to complete this vision work and developed the strategic plan to rollout their new look and message across platforms. Finally, we worked with our good friend Helen Kim at The Think Farm to execute the new color palette, main organization and individual site logos.

In the process, we reaffirmed what we’ve always known is true – being in nature has the unique ability to inspire, educate, empower and transform! We couldn’t be more pleased with the final product.

 

Exploring New Horizons Outdoor Schools
www.exploringnewhorizons.org
Inspiring, empowering, and transforming children’s lives through outdoor education

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