Sarah McGowan Dear

Archive for January, 2012|Monthly archive page

Exploring New Horizons

In Clients on January 14, 2012 at 8:51 pm

Exploring New Horizons Outdoor Schools at Pigeon Point | Santa Cruz, CA | May 2011 | All content © MAC+COB

We’re thrilled to announce that the rebranding work we’ve been doing with the Santa Cruz-based Exploring New Horizons Outdoor Schools for the past year is LIVE!

When we initially met with Tracey Weiss, the Executive Director, we immediately recognized the enormous potential for their rebranding. Though the organization has a well-established reputation in the area for providing excellent outdoor education, their brand had not been updated since their founding in 1979. Affectionately described as “the chicken feet” logo by staff, Exploring New Horizons was poised for a brand new look and a whole lot of growth. Read the rest of this entry »